Media blog 2

BBC Radio 1 - Life Hacks: Blog tasks Analysis Read the notes and listen to the extracts from Life Hacks above before answering the following questions: 1) Go to the  Life Hacks iPlayer page  and analyse the content. What does this suggest regarding the Life Hacks audience and what the BBC is hoping to achieve with the programme? The Life Hacks content includes sex, relationships and mental health and are hosted by young hosts suggesting they're trying to attract younger audiences with topics they can relate to. 2) Go to the  Life Hacks podcast episodes page . Listen to a few episodes of the podcast and explain how the topics may a) appeal to a youth audience and b) help fulfil the BBC's responsibilities as a public service broadcaster.  The topics may appeal to younger audiences as the topics are about things they can relate to being a young adult and talks about taboo topics that people may need help and advice on such as mental health. This fulfils the BBC

BBC Sounds Read  this Guardian feature on the launch of BBC Sounds  and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? The article suggests that BBC Radio is un rude health as it has half the national market with dozens of stations reaching more than 34 million people a week. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? Just 3% of under 35s use the iplayer catch up radio app. 3) What is BBC Sounds? BBC Sounds i s a new app and website that includes radio livestreams, catch up services,music mixes and podcasts. 4) How do audiences listen to radio content in the digital age? A growing number of people listen to radio content via voice assistants such as Amazon's Alexa. 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences? Jason Phipss says that "we need more brash,funny,intelligent podcasts" that will engage y

1)  Music Video - introduction and factsheet questions 2)  Music Video theory and This Is America analysis 3)  Common -  Letter to the Free  context and analysis 4)  The Specials -  Ghost Town  context and analysis

The Specials - Ghost Town: Blog tasks Reading and questions Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? The writer links the song to cinematic soundtracks and music hall traditions because it reflects and engenders anxiety. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone emerged from Mod and punk subcultures . 3) What social contexts are discussed regarding the UK in 1981? There was a recession and riots happening at the time. 4) How can we apply cultural critic Mark Fisher’s description of ‘eerie’ to the Ghost Town video? The description of eerie can be applied to the music video as there are aspects of the gothic genre as they are driving through a dark mysterious tunnel and the car is swerving. 5) Look at the final section (‘Not a dance track’). What d

Social and cultural context 1) What other projects has Common been involved in over recent years? Common and John Legend wrote  Glory  as the soundtrack for  Selma. 2)  What is the 13th Amendment of the American Constitution? The Thirteenth Amendment to the United States Constitution abolished slavery and involuntary servitude, except as punishment for a crime. 3) What were the Black Codes? Black codes were restrictive laws designed to limit the freedom of African Americans and ensure their availability as a cheap labor force after slavery was abolished during the Civil War. 4) Why do people suggest that the legacy of slavery is still a crucial aspect to American culture 150 years after it was abolished by the 13th Amendment? Slavery is still a crucial part of American culture as the 13th Amendment has a loophole in it when it says slavery will be abolished 'except as punishment for crime'. This created more problems in the prison system and prison rates significan

Music Video theory - Childish Gambino blog task 1) How does the  This Is America  video meet the key conventions of a music video? Look back at last week's  introduction to music video  if you're not sure. The This Is America music video meets the key conventions of a music video as it includes a performative element and uses a narrative of black people in America. It also has visual effects when the artist was shooting the gun. It includes intertextuality of cases of police brutality and racism at the time. 2) What comment is the video making on American culture, racism and gun violence? The video is showing how black people have always been victims of police brutality and racism. 3) Write an analysis of the video applying the theories we have learned: Gilroy, Hall, Rose and Dyson. Write a short paragraph for each theory. Gilroy's theory can be applied here as the music video shows how black people have never had a sense of belonging in America or been accepted

1) What is the purpose of a music video? The purpose of a music video is to sell products. 2) How has the digital age changed the production and distribution of music videos? The digital age makes music videos and songs widely more available at any time. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music  Entertainment,  Universal Music  Group  Abu Dhabi Media 4) What are the key conventions of a music video? The key conventions of a music video include: movement,intertextuality,narrative and band/artist. 5) How can narrative be used in music video? Give an example of a music video that uses a narrative. Music videos may use narratives that relate to the songs lyrics  for example, the song Dilemma by Nelly featuring Kelly Rowland  which  shows a girl moving into a house as Nelly sings:“I met this chick  and she just moved right up the block.” 6) What examples are provided in the factsheet for intertextuality in music vi