Music Video: Introduction
1) What is the purpose of a music video?
The purpose of a music video is to sell products.
2) How has the digital age changed the production and distribution of music videos?
The digital age makes music videos and songs widely more available at any time.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony Music Entertainment,
Universal Music Group
Abu Dhabi Media
4) What are the key conventions of a music video?
The key conventions of a music video include: movement,intertextuality,narrative and band/artist.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Music videos may use narratives that relate to the songs lyrics for example, the song Dilemma by Nelly featuring Kelly Rowland which shows a girl moving into a house as Nelly sings:“I met this chick and she just moved right up the block.”
6) What examples are provided in the factsheet for intertextuality in music videos?
The video for All the Small Things makes references to videos by pop artists such as Back Street Boys and Christina Aguilera.
7) Why do audiences enjoy intertextual references in media products?
The audience feel pleasure when they recognize the references.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Bad Blood- Taylor Swift
The purpose of a music video is to sell products.
2) How has the digital age changed the production and distribution of music videos?
The digital age makes music videos and songs widely more available at any time.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Sony Music Entertainment,
Universal Music Group
Abu Dhabi Media
4) What are the key conventions of a music video?
The key conventions of a music video include: movement,intertextuality,narrative and band/artist.
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Music videos may use narratives that relate to the songs lyrics for example, the song Dilemma by Nelly featuring Kelly Rowland which shows a girl moving into a house as Nelly sings:“I met this chick and she just moved right up the block.”
6) What examples are provided in the factsheet for intertextuality in music videos?
The video for All the Small Things makes references to videos by pop artists such as Back Street Boys and Christina Aguilera.
7) Why do audiences enjoy intertextual references in media products?
The audience feel pleasure when they recognize the references.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
Bad Blood- Taylor Swift
- Conventions (movement/narrative/artist)
The music video uses narrative of two rival groups of females training to fight each other.
It also uses camera movements that vary between fast and slow to emphasise the scenes for instance fast camera movement and editing is used in the fight scene in the beginning as well as the boxing scene but the editing slows down so the audience can focus on the characters.
- Intertextuality
There are many intertextual refrences including: Kill Bill, The Matrix, Sin City, The Hunger Games, Divergent, Kingsmen etc
- Representation
There is a powerful, dominant representation of women which subverts the stereotypical views of women being fragile and need to be protected. The names given for the women are aggressive and strong. However, the sexualisation of the women in the video is more conventional as the objectification of women was considered normal for a long time.
- Audience
The audience will recognize many of the references made especially a younger audience as the movies target younger audiences. The audience will also be able to recognise many of the celebrities in the video.
- Institution
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